Ed Baxter’s Bio

Ed was diagnosed with High Functioning Autism at the age of 7, though his diagnosis wasn’t revealed to him until he was 18. His journey into swimming began at age 6, and competitive swimming at 13. By he age of 16, Ed broke his first British record in the Men's 200m Breaststroke and won a gold medal at the Commonwealth Youth Games. From that moment, Ed dedicated himself to meticulous training and vowed never to be outworked, applying the same determination to every aspect of his life.

By 19, Ed had already launched his first business, followed by a second venture co-founded with his then-training partner, Triple Olympic Champion Adam Peaty. Today, at 26, Ed and Adam lead a multimillion-pound brand with six subsidiary businesses, including an international division specialising in swimming innovation. Ed is passionate about showing others that embracing their unique traits, even those they might feel ashamed of, can become their greatest strengths in both sport and business.